Advanced Body Soultions has a website, eastcoastabs.com, and they have paid for a first page listing through a few different major search engines. The majority of people searching the web for any specific product or service will not go to the second page of their search to look at the results. Also, a lot of times people value the first few listings as more credible than the ones later on.
Advanced Body Solutions also utilizes emails to gym members who sign up for their newsletter. This use of email allows ABS to spread the word about different promotions they may have going on, such as bringing in a friend for free, buy a certain number of sessions and get some free, new years resolution promotions, etc. This email goes out to current clients as well as gym members who have not yet utilized the services at ABS, allowing them to get their name in front of potential customers.
Advanced Body Solutions has created a commercial which airs on some of the local network channels. This commercial is also shown on their website. By having a commercial ABS can reach a wider range of potential customers, not limiting themselves to only current gym members. This also helps with name recognition and being top-of-mind for people in the community.
ABS also offers their clients tshirt with slogans like "I train with ABS", which again gets the ABS name out in the community and also shows that other people are participating and working with ABS. By showing that others are not only working with them but also proud enough to wear a tshirt that says so, ABS is able to build a positive reputation and some credibility.
ABS also tries to market their services by providing different event in the community that are open to the public, such as boot camps and 5ks.
No comments:
Post a Comment